ABOUT
Education Marketing Consultant
CIM Professional Certificate in Marketing; CIM Professional Diploma in Marketing
I am a passionate Education Marketing Specialist, with a particular interest in Further Education Colleges, Adult Education, Training Providers and Academy Trusts. I have worked extensively across education in a variety of in-house, consultancy, contracted and self employed roles.
Matching my marketing knowledge with my education experience allows me to work closely with education marketing and senior leadership teams to audit, research, develop and implement robust marketing strategies.
SERVICES
RESEARCH & AUDITS
To fully understand your current position, I create and carry out bespoke research and audit/reviews. Using my extensive education experience, and the research findings, I then produce recommendations to support your future marketing goals.
TRAINING & COACHING
Using my in depth knowledge of education marketing I deliver training and workshops to individuals and full teams. Examples include one off social media sessions; in depth learner journey workshops; strategy development; and planning.
STRATEGY & PLANNING
Developing a marketing strategy that aligns with your organisation's strategic plan and objectives is key to success. I work with you to create an actionable marketing strategy and plan based on your current position and future goals.
IMPLEMENTATION
As well as strategy development and planning, my experience allows me to become an extended part of your team. Whether that's project managing a new website, delivering a campaign or course guide, or any other day to day activities.
PREVIOUS WORK
TESTIMONIALS
Laura is knowledgeable and has a detailed understanding of the way in which colleges need to interact with students, parents and other stakeholders. She works well with students and staff, quickly building relationships that enable her to elicit the information that she needs to support her work. As a senior leader I have always found her advice well-considered, reflective of the college we are in, and something that I could trust.
Stuart Barlow,
Education and Management Consultant
I worked closely with Laura during my time at Carthy Communications, delivering marketing projects for colleges and independent schools and was always impressed by the breadth and depth of her knowledge of the education sector and FE in particular. Laura's ability to provide both high level strategic recommendations and practical implementation advice and support makes her an invaluable asset to any marketing team.
Jane O'Keeffe,
Strategic Marketing Consultant
I found her to be a talented marketer. She has extensive experience of applying appropriate marketing strategies and tactics to small and big organisations. She’s a joy to work with – professional, knowledgeable, and enthusiastic. I can’t recommend her highly enough.
Charlotte Van Rooyen,
Director of Marketing and Communications, EDP Sciences
GET IN TOUCH
If you have any questions or would like an informal chat, drop me a line.
